TOC is powerful.
It's also too often complicated.
At Jenrada, our mission is simple: help create clarity for consultancies and organizations through focus, flow, and harmony. Watch the video to learn more.
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Dr. Eliyahu Goldratt
Writer of The Goal, Founder of Goldratt Consulting, and Creator of TOC
"I'm recommending this book [Lisa's Thinking for a Change] to anyone who wants to learn more about the [TOC] Thinking Processes. I even recommend it to veteran Jonah's."
Better Thinking, Better Results
Three Ways
Jenrada for Business
Equip your people to create & sustain breakthrough.
Unlock your team's potential with coaching and custom programs tailored for growth-minded businesses. Whether you’re new to the TOC or already applying it, our approach delivers results that aren’t just fast—but also last.
Greg Sorum
President at Cartiva Inc.,Â
Senior Leader at The Rydell Company
"Lisa has helped us move much further ahead in our TOC journey. She's very engaging and explains things in a clear way. It's a joy to work with her!"
Jenrada for Consultants
Better solutions, more business, less backtracking.
Leverage over 35 years of TOC consulting experience & success with customizable coaching and support designed for both internal and external consultants.
Anil Jain
Founder & CEO at Dosi and Dosi AssociatesÂ
"[Lisa's] approach not only clarified my understanding of how to make potential clients buy into TOC services but also equipped me with practical tools to achieve the best results. I am truly grateful to Lisa for her mentorship and the profound impact she has had on my professional growth.
Jenrada for Everyone
Anyone can think better. It starts with assumptions.
Sign up for our Assumption Hacker's Advantage (AHA) newsletter below or go deeper with a self-paced Jenrada course.
Meet JonahLisa
Hi, I'm Lisa Scheinkopf. I've spent the past 30+ years in the TOC consulting and educating field, leading implementations, and helping consultants and companies deliver superior operational and financial results.
In 2019, I decided to set out on a different path. My focus is on equipping leaders, consultants, and teams to think better and uncover the faulty assumptions at the core of their toughest challenges so that they can deliver meaningful, extraordinary results.Â
I also host a yearly initiative through Jenrada called The Jenn Scheinkopf Memorial Challenge. In need of some inspiration? Check it out, read the stories, and perhaps take the challenge yourself!
More about JonahLisa
Venkat Babu
"I had the opportunity to attend the Coaching with JonaLisa program... I had many aha moments which brought out much valuable learning that was not very obvious when I had read books on TOC thinking processes. A very valuable capability for any individual and a great investment indeed. Thank you Lisa!"
Jeff Galas
Head of Sales at Lumanu
"Lisa has helped me implement the training in real time on real situations. The clarity of thought is refreshing while being a bit frustrating I wasn't there already. It never seems big - which is the power of the thought she provides."
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Eleanor Kolossovski
Global Product Strategy & Marketing VP
"In just a few coaching sessions, Lisa taught me how to apply the TOC thinking process to identify the underlying conflicts and clarify key assumptions... This experience has been truly transformative, and I wholeheartedly endorse Lisa for any organization in search of a TOC expert and master educator."
The transformative power of TOC – simplified & actionable.
30 years of TOC experience, packed into our FREE Assumption Hackers Advantage (AHA) newsletter. Actionable assumption hacking insights, straight to your inbox.